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Secondary Reference Sets: Native Advertising

Native Advertising


Product placement on social media is a new type of celebrity endorsement. Viewers can easily be fooled into viewing ads hidden in celebrity social media posts.

Learn how to spot hidden advertisements on your social media feeds. See the Hidden Ad-gendas article.


Other media also post ads that look like regular posts.

Look for the terms sponsored, advertisement, sp or ad in all media.

Check out these Google ads.

Essential Questions

Should companies and celebrities be required to clearly label advertising posts on social media and in other media?


To what extent is it ethical for celebrities to earn money by posting product advertisements disguised as their own social media posts?

Garibaldi Secondary School, Maple Ridge, British Columbia, Canada